Back in April 2011, a group of passionate people were drawn together by a common belief of "price point of a product shouldn't be reflected at any circumstances but its own true value. Six months later, VOIDTHEBRAND was born in San Francisco with a single goal of creating a "honest product". Our biggest challenge is how to reinvent "basic" with distinctive designs and materials at the same time keeping the product affortable.

Thus the approach we chose is to partner with local factories and fabric mills to create a smaller quantity collection based on qualified available resources. The benefits of this approach reflects significantly on our ability to create a dynamic and vast fabrication choice collection. It also enable us to minimize the costs for material sourcing and production, in the same time contributing the growth to local businesses.

In VOIDTHEBRAND collection you will explore the evidence of how we pay attention to details and silhouette of the garment. Experimenting with different constructions and hybrid materials, we want to display our creativity within the framework of "basic" without sacrificing the wearability and comfortability. 

Last but for most. We want to acknowledge our customer when you are buying a product from us, it is no longer a simple purchasing behavior but sharing the same belief and participating in this journey of spreading the same belief with us.

Sincerely,

Co-Founder / Zhao Wu